- The Future
- Growth of below-the line-functions
- Increased client demand for accountability
- Saturation of advertising messages
- Technological changes
- The Biggest Threat: PVRs
- Viewers can automatically record 100 or more hours of their favourite programs
- They can view them when they want to
- They can skip over the commercials
- Cost of buying and subscribing are about to decrease substantially
- PVR users spend 60%of their viewing time watching recorded or delayed programs
- Tend to watch news and sporting events in real time
- When watching recorded programs, they skip the commercials
- What About The Future
- Television audience will be polarized into the PVR households and non-PVR households
- Advertisers will try more new strategies, such as product placement
- The 30-second spot is on its deathbed
- The most creative members of the marketing world will survive
- Why Product Placement?
New Rules to Play By
New European Commission proposals would allow commercial Product Placement in TV Shows.
Keeping up with the Game
Advertising is changing – TV advertisers are currently limited
to minutes per hour. Technology is changing opening up more opportunities
to advert skip.
Hand in Hand Advertising
The most effective and efficient advertising campaigns utilise both product Placement and ATL activity, working in conjunction to ensure maximum impact.
Money Well Spent
Guaranteed to hit mass market by placing the brands and logo within the realm of the demands thus increasing the volume of exposure.
